Cookie Policy

Last updated: 27 November 2024

Liferaft LLC (“we,” “our,” or “us”) values your privacy and is dedicated to safeguarding your personal information. This Cookie Policy explains what cookies are, how and why we use them, and how you can manage your preferences.

By using our website or services, you agree to the terms of this Cookie Policy. If you do not agree, please discontinue use of our website.

 1. What Are Cookies?

Cookies are small text files stored on your device (computer, smartphone, or tablet) when you visit a website.

They allow the website to recognize your device, remember your actions and preferences (such as login details or language settings), and improve your browsing experience.

Cookies may be:

  • Session Cookies: Temporary cookies that are deleted when you close your browser.

  • Persistent Cookies: Remain on your device until they expire or are manually deleted.

In addition to cookies, we may use similar technologies such as:

  • Web Beacons: Small graphic files used to monitor your interaction with a website or email.

  • Pixels: Snippets of code that collect information about your behaviour.

2. Why We Use Cookies

We use cookies and similar technologies to:

  • Ensure the website functions properly.

  • Enhance your browsing experience by remembering preferences and settings.

  • Collect data to understand how visitors interact with our website.

  • Provide personalized content and targeted advertising.

  • Improve the functionality, speed, and security of our services.

Cookies allow us to optimize our website for both functionality and user satisfaction.

3. Legal Basis for Using Cookies

Depending on your location, our use of cookies is governed by applicable laws, such as the California Consumer Privacy Act (CCPA) in the United States or the General Data Protection Regulation (GDPR) in the European Union.

  • For essential cookies, the legal basis is our legitimate interest in ensuring the functionality and security of our website.

  • For non-essential cookies, such as analytics and advertising cookies, we rely on your consent, which you can provide or withdraw at any time.

4. Types of Cookies We Use

We classify cookies into the following categories:

a. Essential Cookies

These cookies are necessary for the website to function. Without them, certain features or services may not work as intended. For example:

  • Enabling secure login.

  • Protecting user accounts.

  • Processing payments or transactions.

b. Performance and Analytics Cookies

These cookies collect anonymous data about how visitors use our website, helping us improve functionality and usability. For example:

  • Tracking the number of visitors.

  • Identifying popular pages.

  • Understanding how users navigate the site.

Examples:

  • Google Analytics (used for traffic and usage data).

  • Hotjar (used for session recording and heatmaps).

c. Functional Cookies

These cookies allow us to remember your preferences and settings, such as:

  • Language or region preferences.

  • Login details and session information.

  • Accessibility options like text size adjustments.

d. Advertising and Targeting Cookies

These cookies help deliver relevant advertisements and track the effectiveness of ad campaigns. They may also limit the number of times an ad is displayed. For example:

  • Serving ads based on your browsing history.

  • Displaying retargeted ads on third-party platforms.

Examples:

  • Google Ads.

  • Facebook Pixel.

  • LinkedIn Insights.

5. Third-Party Cookies

Some cookies are set by third-party services we use, which may include:

  • Analytics Providers: Google Analytics, Adobe Analytics.

  • Advertising Partners: Google Ads, Facebook Ads, LinkedIn Ads.

  • Social Media Platforms: Buttons or widgets from platforms like Twitter, Facebook, and Instagram may place cookies on your device.

We do not control these third-party cookies. Please review the privacy policies of these third parties for more information on how they handle your data.

6. What Data Do Cookies Collect?

Depending on their type, cookies may collect:

  • Device information (e.g., IP address, operating system, browser type).

  • Usage data (e.g., pages visited, time spent on the website, referring URL).

  • Location data (e.g., country or region).

  • Advertising interactions (e.g., clicks on an ad or links).

This data is typically anonymized and aggregated for analytical purposes.

7. Managing Your Cookie Preferences

You have the right to manage your cookie preferences at any time:

a. Browser Settings

Most web browsers allow you to control cookies via their settings. You can:

  • Block or restrict cookies from specific websites.

  • Delete cookies stored on your device.

  • Enable notifications for cookie usage.

Instructions for popular browsers:

b. Cookie Banner and Consent Management

When you first visit our website, you will see a cookie banner allowing you to accept or reject non-essential cookies. You can update your preferences at any time through our Cookie Settings

c. Opt-Out Tools

For targeted advertising cookies, you can opt out using industry-standard tools like:

8. Retention Period for Cookies

Cookies remain on your device for different durations:

  • Session Cookies: Deleted when you close your browser.

  • Persistent Cookies: Stored until their expiration date, which varies by cookie type and provider.

You can manually delete cookies at any time via your browser settings.

9. Changes to This Cookie Policy

We may update this Cookie Policy to reflect changes in technology, legal requirements, or our services. All updates will be posted on this page, and the effective date will be revised.

10. Contact Us

If you have questions about this Cookie Policy or how we use cookies, please contact us:

Liferaft LLC